Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Design
37.9K Stars
3.4K Forks
Updated Dec 20, 2025, 06:09 PM
Why Use This
This skill provides specialized capabilities for anthropics's codebase.
Use Cases
Developing new features in the anthropics repository
Refactoring existing code to follow anthropics standards
Understanding and working with anthropics's codebase structure
---
name: brand-guidelines
description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
license: Complete terms in LICENSE.txt
---
# Anthropic Brand Styling
## Overview
To access Anthropic's official brand identity and style resources, use this skill.
**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
## Brand Guidelines
### Colors
**Main Colors:**
- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds
**Accent Colors:**
- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent
### Typography
- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results
## Features
### Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
### Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
### Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
## Technical Details
### Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
### Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
